Bettman, James R., Mary Frances Luce,
and John W. Payne (1998),
“Constructive Consumer Choice
Processes,â€ Journal of Consumer
Research, 25 (December), 187–
217.

Gunasti, Kunter and William T. Ross
(2009), “How Inferences about
Missing Attributes Decrease the
Tendency to Defer Choice and
Increase Purchase Probability,â€
Journal of Consumer Research,
35(February), 823-39.

Gollwitzer, P.M. (1990). Action phases
and mind-sets. InE. T. Higgins &
R. M. Sorrentino (Eds.),
Handbook of motivation and
cognition: Foundations of social

behavior (Vol. 2, pp. 53-92). New
York: Guilford.

Gollwitzer, P.M. (1999). Implementation
intentions: Strong effects of
simple plans. American
Psychologist, 54, 493-503.

Gollwitzer, P.M.,& Bayer,U. (1999).
Deliberative versus implemental
mindsets in the control faction.
InS. Chaiken & Y.Trope (Eds.),
Dual-process theories in social
psychology (pp. 403-422). New
York: Guilford.

Gollwitzer, P. M., & Brandstätter, V.
(1997). Implementation intentions
and effective goal pursuit. Journal
of Personality and Social
Psychology, 73, 186-199.
Gollwitzer, P. M., Heckhausen, H., &
Steller, B. (1990). Deliberative
and implemental mind-sets:
Cognitive tuning toward
congruous thoughts and
information. Journal of
Personality and Social
Psychology, 59, 1119-1127.

Gollwitzer, P. M., & Kinney, R. F.
(1989). Effects of deliberative and
implemental mindsets on illusion
of control. Journal of Personality
and Social Psychology, 56, 531-
542.

Hair, J.F.Jr., Anderson, R.E., Tatham,
R.L., and Black, W.C. (1998),
Multivariate Data Analysis 5th
Ed., Englewood Cliffs, New
Jersey: Prentice Hall.

Heyman, James and Dan Ariely (2004),
“Effort for Payment: A Tale of
Two Markets,â€ Psychological
Science, 15(November), 787-93.

Evan Stiawan│ Rekayasa Zero Comparison Effect pada Wakaf Saham.............................. 12
Kahneman, Daniel and Amos Tversky
(1979), “Prospect Theory: An
Analysis of Decision under Risk,â€
Econometrica, 47 (March), 265–
91.
Kivetz, Ran and Itamar Simonson (2000),
“The Effects of Incomplete
Information on Consumer
Choice,â€ Journal of Marketing
Research, 37 (November), 427-
48.

Palmeira, Mauricio M. and H. Shanker
Krishnan (2008), “Criteria
Instability and the Isolated Option
Effect,â€ Organizational Behavior
and Human Decision Processes,
106 (July), 153-67.

Shampanier, Kristina, Nina Mazar, and
Dan Ariely (2007), “Zero as a
Special Price: The True Value of
Free Products,â€ Marketing
Science, 26 (November), 742-57.
Shiv, Baba and Joel Huber (2000), “The
Impact of Anticipating
Satisfaction on Consumer
Choice,â€ Journal of Consumer
Research, 27 (September), 202-
16.
Simonson, Itamar (1989), “Choice Based
on Reasons: The Case of
Attraction and Compromise
Effects,â€ Journal of Consumer
Research, 16 (September), 158–
73. ___________ (1992), “The
Influence of Anticipating Regret
and Responsibility on Purchase
Decisions,â€ Journal of Consumer
Research, 19 (June), 105-118.

Simonson, Itamar and Amos Tversky
(1992), “Choice in Context:
Tradeoff Contrast and
Extremeness Aversion,â€ Journal
of Marketing Research, 29, 281-
95.
Tversky, Amos and Daniel Kahneman
(1991), “Loss Aversion and

Riskless Choice: A Reference-
Dependent Model,â€ Quarterly
Journal of Economics, 106
(November), 1039–62.

Tversky, Amos and Itamar Simonson
(1993), “Context-Dependent
Preferences,â€ Management
Science, 39 (October), 1179-89.
Wernerfelt, Birger (1995), “A Rational
Reconstruction of the
Compromise Effect: Using
Market Data to Infer Utilities,â€
Journal of Consumer Research, 21
(March), 627-33.

Wong, Kin Fai Ellick and Jessica Y. Y.
Kwong (2005), “Comparing Two
Tiny Giants or Two Huge
Dwarfs? Preference Reversals
Owing to Number Size Framing,â€
Organizational Behavior and
Human Decision Processes, 98
(September), 54-65.